First-party data is the new gold—With third-party cookies on their deathbed, QR codes offer a transparent way to understand ...

QR codes, once a convenient tool for accessing information, are now being exploited by criminals to scam unsuspecting users.

The QR code was developed in the early 2000s but spiked in popularity during the COVID-19 pandemic as a way to reduce ...

Steve first spotted the eye-catching stickers while walking to the shops in Burton upon Trent. Plastered on bins and lamp ...

Since the Matter standard has taken off and incorporated all major smart home ecosystems, it has become easier to ...

The report finds that 95% of businesses gather valuable first-party data through QR codes (we don't mean personally identifiable information but scan data). This isn't just about tracking ...