The 50-year-old successfully secured the rights to the DEI-style font and will run it, allowing the NASCAR team to avoid a further legal battle against the NFL star. "Through the USPTO ...

DEI was founded in 1980 by the 7x Cup Series champion Dale Earnhardt Sr. and fielded three cars in the then-Busch Series; the #15, #8 ... else," the retired NASCAR legend emphasized keeping ...

Junior secured 16 of his 26 Cup victories in the No. 8 from the nine seasons he drove for DEI. He also was NASCAR's Most Popular Driver for 15 consecutive seasons from 2003 to 2017 -- the year ...

After speculation surrounding the iconic DEI trademark for the No. 8 font made famous by Dale Earnhardt ... the trademark drew much speculation from NASCAR fans, from rumors surrounding new ...

The old No. 8 font from the DEI days is coming back. Sammy Smith will rock the iconic number on his Chevrolet next NASCAR season and already has his three paint schemes unveiled. Dale Earnhardt Jr ...

Lydia Mee is a contributing sports writer located in the West Midlands, England. Her focus is on F1 and NASCAR. She has in-depth knowledge of Motorsport as a whole. Lydia joined Newsweek in March ...