Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

From Home Goods to His Royal Highness King Charles lll's purveyor, 15 places Los Angeles designers say they shop for rugs.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid blue ...

Apple has stuck to muted colors for its recent iPhone "Pro" models made from titanium, and it offered a new Desert Titanium color for the iPhone 16 Pro, which also comes in Natural Titanium ...

It has been a bumpy start for Amazon's $280 Kindle Colorsoft, the company's first E-Ink book reader with a color screen. The company delayed shipments for a few weeks to correct a problem where a ...

PSA for anyone who lives in cozy footwear: UGG’s Greenport Slide just launched in a brand-new Sugarplum shade, and it’s basically the color of your softest daydream. But here’s the catch ...

(WKYT) - Today’s Good Question is: Are fire trucks made by a specialized company that makes the trucks to serve as fire trucks nationwide, and is red the only color? In the United States ...

"It makes them pop. If we didn't include dye in our product, everything would be this sort of creamy brown color," she said. "Adding color really makes things pop and it really makes things sell." ...