As I observed in a column last year, the 2024 election was characterized online by its brain-rot memes, nonsensical collisions of imagery that produced a lot of noise but little coherent impact.

If people on your social media feed are suddenly referring to themselves in the third person — and as lions no less — you’re ...

Among the various memes celebrating this new term was an image that ranked different versions of “who.” This image laid the groundwork for the original Galaxy Brain meme. Following the pattern ...

Most importantly, researchers are trying to record this brain activity without probing the brain with electrodes, which requires surgery. The Meta AI study looked at 169 healthy adult participants ...

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