In this video interview, you will learn how Australian marketers will benefit from the data partnership that Comscore and Samba TV recently agreed – an arrangement that helps avoid a measurement hole ...

Although TV tune-ins rose amidst #safeathome-driven viewing marathons, the surge in eyeballs did not result in a rosy picture for broadcasters. With traditional advertising revenues already under fire ...

Digital disruption of the record industry was turned from existential threat into growth opportunity when labels embraced new consumption models. There are lessons for television, which can increase ...

At the Media and Entertainment Leaders Summit earlier this month, Maria Rua Aguete, Senior Director at Omdia, revealed that TikTok will command 37% of online video advertising revenues by 2027. This ...

Think Advertising, part of ThinkAnalytics (IBC exhibitor, Stand 5.B82) will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time ...

Finecast recently published a major piece of research called ‘Thinking Inside the Box’ that looks at TV and addressable TV advertising in a changing media landscape, a project that included a survey ...

Synamedia has unveiled an end-to-end addressable TV advertising solution that includes server-side and device-level advertising insertion, audience insights via a specially-developed, TV-centric data ...

It was clear from CES 2012 that Connected TV functionality is going to start appearing on more CE brands and that the market for what you might call Tier-2 Connected TV is starting to develop. A ...

In the face of larger file sizes and ever-higher resolutions such as HDR, 4K, 8K, 360-video and virtual reality, storing petabytes of media is a significant challenge that’s all-too-often a cost vs ...

WIND Hellas, one of the largest telecommunications companies in Greece, has chosen Broadpeak’s streaming and recording solutions for ABR streaming on its new television service, which covers STB and ...

Norigin Media announced a deal recently with TV Sumo, the streaming service from Norwegian broadcaster TV2, to build and launch new TV applications across select large-screen devices. An Oslo-based ...

The mantra ‘content is king’ holds as true as ever in today’s crowded streaming and linear market: audiences are no longer loyal to one single publisher but go where they can find the best shows.