Social media platform Pinterest has made its first entry into sport sponsorship with Women’s National Basketball Association ...

The Professional Darts Corporation (PDC) and Matchroom Sport have made a breakthrough in the US market in a deal with NBC ...

A US consortium involving the San Francisco 49ers’ investment arm has completed a deal to buy a 51-per-cent stake in Scottish ...

Talks between the French Professional Football League (LFP) and DAZN regarding a co-operation over a league channel from 2025 ...

As it celebrates its 25th birthday, Euroleague Basketball finds itself, temporarily at least, in defensive mode. With a ...

Lenovo and its Motorola Mobility subsidiary have agreed a deal to sponsor the Fifa Club World Cup, eight months after ...

Panini has regained a foothold in English football after striking a new multi-year licensing agreement with the English ...

Campeonato Brasileirão football clubs have pushed back against new proposals from the Brazilian government to impose limits ...

IMG is close to signing off on a deal to sell international media rights to English football’s Women’s Super League in a long ...

Major League Baseball has stepped up its commitment to softball by making an eight-figure investment in Athletes Unlimited ...

The International Table Tennis Federation (ITTF) was profitable in 2024 for the first time in six years, with the World Table ...

The Spanish Football Federation (RFEF) is seeking €6.5m ($7.3m) and €5.1m per year, respectively, for domestic media rights ...