Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy ...

What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise.

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

Dishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...