Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

Catch up on select AI news and developments from the past week or so (in no particular order): Sam Altman says OpenAI's capacity constraints will delay product releases. OpenAI CEO Sam Altman ...

Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, ...

Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content? What impact do marketers think AI will have on their ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...