Nearly two years after the Indian Outdoor Advertising Association (IOAA) launched Roadstar, its ambitious out-of-home (OOH) audience measurement tool, the unified currency remains far from becoming an ...

Marking the milestone with just 1,500 units, Škoda blends exclusivity with emotion as its anniversary film tugs at heartstrings—telling the story of ‘Doda’, a car embraced as part of the family ...

Lemma’s screen growth stems from improving the OOH ecosystem through its free CMS, Lemma Phi, the company said ...

Gaurav Shangari will lead EGF’s initiatives across policy communication, media relations, and ecosystem outreach ...

Hero MotoCorp has announced the appointment of Latika Taneja as its new Head of Corporate Communications, Corporate Affairs & ...

The Editors Guild of India (EGI) has issued a strong statement expressing concern over the abrupt removal of the YouTube ...

With Khatter leading the charge, the Fall/Winter 2025 campaign is a celebration of ambition, self-expression, and the power ...

Amazon Ads also highlights the significance of the festive season, noting that 84% of Indian shoppers are open to exploring ...

“Sid brings a proven track record in building and scaling media, entertainment and gaming businesses. His prior experience ...

Marketing, GreenPly Industries, shares how marketing can help businesses stay relevant, resilient, and growth-focused in ...

Sachin Gupta has announced his new role as Chief Marketing Officer at Univest, a financial services company. Prior to this ...

L Murugan, Minister of State for Information and Broadcasting, said on Wednesday that the draft amendments aim to enable fair ...