Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

Invoca's acquisition of Symbl.ai brings agentic AI capabilities to buying experiences across digital, voice, and messaging channels ...

The combination of Informatica's rich data catalog, data integration, governance, quality and privacy, metadata management, and master data management (MDM) services with the Salesforce platform will ...

Data-driven insights into what makes a RingCentral phone ring, including the campaigns, keywords, messaging, web pages, and geographies that drive the most volume. "We're thrilled to partner with ...

CRM technologies are the most valued in the finance function, followed by cloud enterprise resource planning (ERP) and analytics and business intelligence tools, with all three expected to see high ...

ActiveCampaign, a marketing automation platform provider, has introduced Active Intelligence, a user experience that deeply integrates artificial intelligence across every part of the platform.

Glance's new platform is powered by an AI architecture fusing predictive intelligence, neural visualization, and real-time orchestration.

AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, ...

SAP at its annual Sapphire conference in Orlando, Fla., unveiled innovations and partnerships that put Business AI in every business user's hands. From a virtually omnipresent Joule assistant to an ...

Smartly's integration enables streamlined Reddit advertising with automated workflows and creative scalability.

The latest CRM Playaz industry watch party was focused on the opening keynote for SAP's Sapphire 25 event held earlier this week. And with all of our leynote watch parties, we give our knee-jerk ...

Embracing digital commerce requires a shift in mindset. CSOs must ensure digital commerce capabilities are integrated within the sales function and accepted as a key enabler of strategy. By doing so, ...