Articles written by Shivashish Tarkas ...

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

The Indian Premiere League (IPL) has become one of the world’s largest marketing ecosystems. According to data from the Broadcast Audience Research Council India (BARC), it attracted more than 25.50 ...

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

Access limited free articles a month after free, fast registration.