With a locally adaptive strategy, strong fan engagement, and Disney’s magical storytelling, Disney Cruise Line sets sail into ...

South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

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The Indian Premiere League (IPL) has become one of the world’s largest marketing ecosystems. According to data from the Broadcast Audience Research Council India (BARC), it attracted more than 25.50 ...

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In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.