When it comes to digital fluency, one generation trumps all others: Gen Z. To understand the group’s expectations of the internet, the Center for Generational Kinetics and WP Engine conducted its ...

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of advertisement targeting, is a relatively new but powerful marketing tactic. Thanks to ...

The Sailor Moon franchise has created an impressive roster of brand partnerships since 2020, including Colourpop, Uniqlo, Skechers, Casetify, and most recently Jimmy Choo. While its storyline is an ...

Panelists along the Advertising and Brand experience track were absorbed with the lingering pitfalls of how and when your brand should show up for sensitive cultural issues—and how to do so ...

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of Gen Z that it is good at its main value prop—search. Gen Z, famed for its trust issues ...

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend and a whole lot of gamers across the board. Reaching what will be the largest generation of ...

Video games bring entertainment to all, from grandpa playing video poker on his phone to a teenager on her Xbox. Sixty-seven percent of US households own a device that is used to play video games, ...

Marketers are ready to tackle the new year, as evidenced by a new CMO Council report in which 65 percent of marketers say they plan to increase marketing spend through 2021. Just 10 percent will ...

Monster Energy’s marketing and positioning has been somewhat of a marvel to witness ever since cans of the sugary substance hit the hands of consumers in 2002. During its ongoing 15-year battle with ...

Over half (53 percent) of consumers believe that online experiences will be more important than in-person ones, according to Appnovation’s latest report, “The Digital Consumer: Shifting Expectation ...

Advertisers lost more than $23 billion globally to ad fraud in 2019, according to a report from CHEQ called “Ad Fraud 2019: The Economic Cost of Bad Actors on the Internet.” Another report, released ...

According to Spotify Advertising’s annual Global Trends Report, Gen Z is eager to leave virtual events behind in light of in-person experiences, unlike their millennial counterparts who’ve more ...