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Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, ...

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired LiveIntent for $250 million.

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

Using lockrKeys, publishers can turn vendors on and off without a direct integration or signing separate agreements with each ...

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown ...

DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP ...

On Thursday, the TV identity resolution company Blockgraph announced a new self-serve product, aptly called Blockgraph ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to ...