The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

B2B firms suffer from poor GTM understanding More than half of B2B marketers surveyed struggle to even define 'GTM.' ...

As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.

Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing operations changes that. It ...

Scaling AI starts with people, not technology AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.

4 steps to kickstart incrementality without overcomplicating it Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth.

The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out.

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools ...

Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without ...