As the Product Marketing Alliance puts it, product marketing represents the intersection of different department goals in all successful companies. There's no getting around it; every department ...

Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are ...

Working in product management has more outward-facing duties, as these professionals liaise with marketing and sales teams, manage budgets and focus on the business aspects of development.

A small business’s online marketing strategy may include email, digital ads, social media, website content and online influencers. Many, or all, of the products featured on this page are from ...

Product extension is the strategy of placing an established product's brand name on a new product that is in the same category. Small companies can deploy the practice in the same way that large ...

Using these categories, a business can adjust its product lines and marketing techniques to appeal to each group more effectively by addressing their specific needs. Numerous types of businesses ...

Investopedia / Daniel Fishel A marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy can sway consumers to buy a particular company's ...

Once you’ve conducted the SWOT analysis, the next step is to define your marketing mix. This is composed of four Ps: product, price, place, and promotion. It involves determining what product or ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating ...