Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism Fast-growing beauty brand wasn’t a first mover in Roblox, but plans to stick around long term By Jack Neff.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Gen Alpha thrives on creative expression, so brands can invite them into creative processes, such as within branded Roblox worlds or virtual try-ons in Snapchat, building stronger engagement and ...

Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media.

Immersive Ads allow brands to promote their bespoke Roblox venues to an audience made up of hard-to-reach younger consumers in the Gen Z and Gen Alpha set. For creators, it’s a potential money-making ...