Chipotle Mexican Grill is adding a new experience to an existing Roblox promotion in observance of a major Mexican holiday.

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.

Just when you think you've seen it all, Chipotle dropped a national TV ad within Roblox for gamers to see and get food from.

Both offers are valid exclusively on the Chipotle app, Chipotle.com and Chipotle.ca. Plus, 50,000 users will score free burritos 1 through "Ingredient Quest" on Roblox. 1 – NO PURCHASE NECESSARY.

Prior to entering the video game restaurant, users will dress up their Roblox avatar with Chipotle-inspired costumes and accessories, such as a Chip Bag Ghost, Burrito Mummy, Spicy Devil, Guacenstein, ...