That’s something: a meaningful initiative, as opposed to the aesthetic rebranding made ... The introduction of the new M&Ms character Purple doesn’t feel as tone-deaf as the Pepsi commercial ...

Though each is starkly different in everything from story to aesthetic ... ‘Color Purple’ had another movie in it,” he told Variety. That Bazawule breathes new life into these characters ...

Online, mayhem ensued. Now, M&M’S is making another, bigger change — this time, it’s adding a brand new character to the mix. Meet Purple: She’s peanut, she sings, and she doesn’t wear ...

The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent acceptance and inclusivity with "her earnest self-expression," according to a ...

M&M's is adding Purple to its cast of characters in the first change for a decade. Candymaker Mars Wrigley said the new member represents "inclusivity" and "acceptance". Purple has "self-awareness ...

This week, M&Ms announced the debut of Purple, the candy’s first-ever female peanut M&M and the first new character added to the brand’s spokescandy lineup in decade. According to M&M’s ...