Email marketing is not a secret superpower reserved for huge enterprises. Small businesses can also make use of targeted email marketing to grow, and it doesn't take long. To get started, create ...

The email sign up process should be easy for the new subscriber and share what they can expect by signing up for your email list. For starters, take a look at your current web form.

1. Create a lead magnet people actually want No one joins an email list just to be sold to. People give you their email address when you offer something they find valuable.

Buying email lists is evil. Don't be evil. Few things are as antithetical to good inbound marketing as purchasing a list of strangers' email addresses and blasting them with your latest campaign. You ...

Access of our Email Lists Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today It's ...

Email marketing doesn't have to be complicated — small-business owners share 3 steps they took to get a campaign off the ground in no time By Erin Greenawald ...

A business owner email list is a marketing list that contains the email addresses of relevant decision-makers. If you're involved in your company's sales and marketing efforts, being able to ...

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. Email marketing can boost awareness and sales for ...

4. Have email come from a real person (as opposed to ‘noreply’). “Sixty-four percent of subscribers open an email based on who the email is from,” says Steven Macdonald, digital marketing ...

“Get your offline clients’ email addresses by mailing them a postcard with a free offer. Give them a website to go to and when they opt-in, give them your free content/giveaway that you promised.