Home improvement spending dipped slightly in 2024. However, one generation stood out as the biggest spenders when it came to their homes.

Baby boomers are the growing target of the self-care economy, as their spending habits ... but still growing by 1% year over year. Overall, Gen Z and baby boomers were spending less than other ...

That’s certainly not the case when it comes to baby boomers, those people currently in their 60’s and 70’s, who know a thing or two about money habits to build wealth which Gen Z ...

Baby Boomers are the growing target of the self-care economy, as their spending habits on wellness ... but still growing by 1% year over year. Overall, Gen Z and Baby Boomers were spending less than ...