News

Orlando Magic debuts NBA’s most recognizable star in new logo
The beloved Orlando Magic star and the classic pinstripes are making an iconic comeback as the team reveals its exciting new ...
Where’s the NBA Finals logo? Thunder, Pacers fans miss it on the court, why it won't return
Now is the time Oklahomans have been waiting for: the OKC Thunder are competing in the NBA Finals. But some fans feel ...
CBSSports.com11mon
How Jerry West became the NBA's logo, and why the league never officially admitted it was him
The NBA's logo, however, visibly features a player in ... "It's become such a ubiquitous, classic symbol and focal point of their identity and their licensing program that they don't necessarily ...
The Washington Post11mon
How Jerry West became the NBA’s logo
The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...
Los Angeles Times11mon
How Jerry West became the NBA logo — and why David Stern never admitted to it
David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday ... “It’s become such a ubiquitous, classic symbol and focal point ...