Roblox now offers a 25% discount to users who purchase its in-game currency Robux directly from its website, avoiding Apple and Google App stores.

The change — which Roblox developers praised online — comes as a slight ding to platforms like the Apple App Store since it disincentivizes purchases mediated by such app stores.

Even Apple acknowledged this when a marketing head, Trystan Kosmynka, expressed “surprise” that Roblox was approved for the App Store in 2017 in an email.

As scrutiny around Apple’s and Google’s app store fees ramps up around the world, Roblox is now offering users who buy its game currency, Robux, on the web and via gift cards 25% more than ...

While Roblox offers developers the potential to earn revenue, much like Apple does with the App Store, those participating have to deal with a tougher financial situation.

After Epic appealed on its antitrust case against Apple's App Store, Roblox stated that the store enhances "safety and security" to users.

Shopping and Roblox named among most popular Apple App Store downloads of 2024 Temu and Shien were named the most popular free iPhone app downloads of the year in the UK.