Which one you choose largely depends on your budget, since platinum generally costs more than white gold — though it has a less stable resale value. 18k white gold is made of 75% pure gold and ...

Pure 24k gold is too malleable for jewelry, so it’s mixed with other metals to create 18k or 14k gold ... in rings worn daily. White gold, which competes directly with platinum in color ...

AppleInsider notes that if Apple does ever release a platinum watch, it could be even pricier than the 18k gold Apple Watch Edition since “platinum watches can often sell for triple the price of ...

According to him, jewelry with 24K gold has 100% or guaranteed 99.99% pure gold, or gold with a ratio of 24/24 (24 over 24). It is also softer than those with alloy mixtures. In contrast ...