In brief: A small supermarket in Costa Rica has emerged victorious in an unlikely legal battle against video game giant Nintendo over the use of the iconic "Super Mario" name. The unassuming ...

Ian Walker loves exploring niche communities and researching the development of classic video games. The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over ...

José Mario Alfaro González, owner of “Super Mario” in San Ramón de Alajuela, found himself in an unexpected legal showdown when he attempted to formally register his store’s name. In Costa Rica, the ...

That wasn’t the case for a small supermarket in San Ramón, Costa Rica, which was hit by a lawsuit from Nintendo last year for naming their store ‘Super Mario’. Incredibly though ...

That action attracted the attention of the Japanese media conglomerate which decided to pursue the modest shop in Costa Rica. Posting on Super Mario’s Facebook page, Carlos ‘Charlito ...

This, Alfaro says, was the key factor in the decision by Costa Rica's trademark authority, the National Register, to side with the supermarket. Apart from the Super Mario name, the shop's logo is ...