Sony has sold 77.8 million PlayStation 5s since the console first went on sale in 2020, after shipping 2.8 million units in its latest quarter.

All eyes have been on Sony to see if it follows in Microsoft’s footsteps and, in response to increased U.S. tariffs, dramatically raises the price of the PlayStation 5 . The company confirmed to investors on Wednesday that it might end up doing exactly that as it faces a potential $680 million hole in its bottom line from the new import taxes on China and other countries.

During a recent earnings call, Sony chief financial officer Lin Tao says "we may pass [tariff costs on] to the price," meaning we could see another price hike on the already expen