Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

We’re often told that AI will allow us to do more meaningful work, but research shows the opposite may be true ...

The use of discounts and other promotions therefore has become a common strategy to entice cash-conscious shoppers. Although ...

The chief executive of dating app Happn discusses her leadership journey and why being a CEO can feel like living 10 lives in ...

Detailed digital simulations could help model supply chains and offset risks, easing challenges. But there are barriers to ...

Businesses once seemed keen to tout their ESG credentials, but many no longer view sustainability as a priority. What’s gone ...

AI holds huge promise, but its impact can be difficult to assess. We asked CIOs how they calculate the technology’s return on ...

With the race to achieve net zero by 2050, companies are under increased pressure to cut their carbon emissions and improve their sustainability credentials. Against this backdrop, the EU has ...

Sadly for journalists writing end-of-year trend articles, it’s rare that the evolution of technology happens in steps that can be neatly summarised. Artificial intelligence, however, might be an ...

When organisations are forced to cut costs, the marketing budget is often the first to get the chop. After another year of high inflation and macroeconomic uncertainty, marketers will be looking to ...

Forward-thinking businesses in Europe are increasingly leveraging digital assets to make payments more secure, efficient and compliant ...