Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a Global Gen Z study ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

While negative reviews are inevitable in business, they offer insights into what improvements are needed, notes HAWK Gozoop ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

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Articles written by Saumya Baijal ...

Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

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It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.