Social impact – is it a marketing sideshow, virtue signalling or a value creator? Alan Tyrrell writes ‘Greenwashing’, ‘virtue signalling’, ‘cheque book charity’, and any number of other negative ...

Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of  strangers to make a young boy happy. The commercial marks the roll out of the company’s ...

Digital advertising spend in Ireland grew by 11 per cent last year to exceed €1 billion for the first time, figures released by the Internet Advertising Bureau (IAB) indicate. Total digital ad spend ...

Ipsos B&A, the Institute of Advertising Practitioners (IAPI) and the Association of Advertisers in Ireland (AAI) are to co-host a seminar on a social media study entitled ‘Unleashing the power of ...

Decathlon has agreed an eight-week sponsorship with the GAA, coinciding with the roll out of Rarified, a midweek video and audio podcast featuring behind the scenes of Gaelic football and hurling.

Creative agency Folk VML have launched a new campaign for Brennans Bread family pan complete with wax paper promoting freshness for one of Ireland’s best-loved loaves for generations. At the heart of ...

National Lottery operator Premier Lotteries Ireland (PLI) has appointed WPP agency Folk VML to its creative account after seeing presentations from Boys+Girls and production house Oliver. Regarded as ...