When it came to deciding what kinds of foods Vital Pursuit would sell, the team turned to another Nestlé brand, Life Cuisine, for inspiration. Life Cuisine was rolled out in 2020 as a sibling brand to ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Several Florida advertising agencies have spent recent weeks preparing for Hurricane Milton, which made landfall near Siesta ...

Skateboarding legend Tony Hawk and his son Riley (also a pro skateboarder) help Manscaped hype the The Chairman Pro shaver.

Bath & Body Works issued an apology and removed a candle from store shelves after consumers said packaging resembled KKK ...

Ad Age sat down with seven advertising CEOs and execs to discuss what they’re focused on heading into the new year, including ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 11 hours 29 min ago By Ad Age Staff - 12 hours 31 min ago By Tim Nudd - 13 hours 47 min ago By Tim Nudd - 15 hours 20 min ...

• Among surveyed creators, 31% say that TikTok is the most creator-friendly platform, followed by Instagram (29%) and YouTube ...

Social media sites devise new ways to control advertising quality even after a key industry group was hobbled.

Breaking and Entering Media’s latest episode features the creative director on building a versatile skill set.

The Omnicom consultancy calculated brand value for Apple, Nike, Tesla and others based on financial performances between ...

MLS partners like Adidas and Allstate are leveraging the league’s expanded youth and development properties to connect with ...