It may be that the National Brand Cereal contents are the same as the Store Brand cereal in a box bearing Walmart’s Great Value logo — except it's 40% cheaper. Private label is emerging as a ...

one of the more volatile elements as well". "This is where they need to be laser focused on the competitive threat from private label, as people do want to make sure they manage their budgets ...

In the UK, sales of private label products are at record levels, according to Kantar, with sales up 7.3% in the 12 weeks to Aug. 7 and holding 51.6% of the market. Family-run cheese maker Joseph ...

TreeHouse Foods has radically transformed itself into a leaner, more focused company that is better positioned to capitalize on the growing demand for private-label offerings from retailers.

Due to a wide range of factors, most notably the cost-of-living crisis but also concerns around sustainability, private label (supermarket own) products are growing in popularity across Europe. New ...