His sophisticated and poetic concept of fashion has convinced the most 'scandalous' brand of the last decade, which starting on July 10 will put Pierpaolo Piccioli at the helm of the house founded by Cristobal Balenciaga in 1917.

Pierpaolo Piccioli is the new creative director of the iconic fashion house Balenciaga. Parent company Kering announced Monday that he replaces Demna.

Balenciaga has named Pierpaolo Piccioli as its new creative director. Piccioli, who previously led Valentino, will oversee women’s wear, men’s wear, accessories, and couture for the brand. The appointment comes after Demna,