The idea is to reduce the need for users to visit third-party sites or apps, either to access information or an AI chatbot.

Perplexity’s Comet browser is a strong first step toward smarter web browsing. But OpenAI’s rumored browser has the potential to go further by offering a more intelligent, personalized and action-ready browsing experience.

The browser is slated to launch in the coming weeks and aims to use artificial intelligence to fundamentally change how consumers browse the web.