USC’s top JUCO transfer, Waymond Jordan joins elite athletes in C4 Energy’s NIL roster, setting the stage for a breakout ...

The first ever Ole Miss celebrity softball game was a swing out of the park, as the inaugural event featured former Rebel ...

Colorado QB Julian Lewis is a freshman star on and off the field, balancing an intense QB battle with growing NIL deals and ...

Michigan’s new star RB, Justice Haynes secures equity in Loom Juices, showing the future of athlete-brand partnerships in the ...

Keys is a five-star prospect and the top-ranked receiver in the 2026 class who is currently committed to LSU. He joins Chris ...

Do stars still matter? Which states produce the most NFL Draft picks? How many first-round draft picks transferred while in ...

Amidst an ever-changing era of collegiate athletics, Texas Governor Greg Abbott signed a new law into action on Thursday.

NFL Academy standout, Luke Francis Jr. partners with wellness brand TeaVoila, signaling a groundbreaking shift in global ...

Ryan Clark assesses the ramifications of the NIL era on athletes, discusses his son's rookie contract with the New York Jets ...

After almost five decades in the NFL, legendary coach Bill Belichick will try his hand in college football as the coach of the UNC Tar Heels in 2025.

Cooper Flagg may have earned much more through NIL deals in a single season at Duke than he will in salary during his rookie ...