As of 2023, reusable plastic and glass bottles accounted for over 50% of Coke's drink sales in 20 markets ... bottle or can for each one sold, its new goal is a 70-75% collection rate of the ...

The backlash was swift, and New Coke became one of the most infamous marketing missteps in history. The best brands today don’t just test what people like—they test why it matters. They gather ...

Shared nickname aside, Diet Coke and this new trend both sell "stylish excess ... a "You can't tell me what I can and cannot ...