Adidas, Liverpool and Nike

Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season
Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.
Adidas Era Begins at Liverpool but Nike to Stay for Pre-Season
Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike as the club’s official manufacturer
Liverpool switches back to Adidas from Nike for next season
Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting from next season.
Liverpool agree 'multi-year' Adidas kit partnership
Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League club previously partnered with Adidas between 1985-1996 and 2006-2012. Nike have supplied Liverpool's kits since the start of the 2020-21 season.
Liverpool sign multi-year deal with Adidas to replace Nike
Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than 60 million pounds per year.
Liverpool sign Adidas kit deal to begin next season
Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.
Adidas Inks Liverpool Football Kit Deal Rumored at £300 Million
British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 million) per year.
How Much Is Liverpool’s New Adidas Partnership Really Worth? | OneFootball
Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee of approximately £30 million per season, supplemented by 20% royalties on net merchandise sales. According to UEFA, Liverpool generated an impressive £122.8 million from their Nike deal during the 2023/24 season.
Liverpool announce multi-year Adidas kit deal
Liverpool have announced a new multi-year deal with Adidas that will see the sportswear giant become the club’s official kit partner.Adidas will replace Nike as the club’s kit provider ahead of
Liverpool new Adidas kits 'leaked' including stunning shirt as Nike ditched in £300m deal
Liverpool have announced a new kit deal with adidas which will see the German sportswear giants produce the Reds' kits from the 2025/26 season - but what will the shirts look like?
Liverpool’s Adidas return adds another layer to ongoing contract talks
Liverpool’s Adidas Deal and What It Means for Trent Alexander-ArnoldTrent Alexander-Arnold’s future has been one of the great ...
Adidas Rejoins Liverpool FC: A New Era of Sportswear Begins
Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...
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Finance Expert Confirms Liverpool’s Adidas Deal Could Exceed £100 Million | OneFootball
Liverpool’s agreement with Adidas will comfortably outperform Manchester United’s new Adidas deal, which is set at £90 ...
Liverpool see Newcastle United pulling power as Adidas and Sela kick off Magpies' London takeover
Newcastle United's second Carabao Cup final in 25 months does not kick off until Sunday afternoon but the party is already ...
Liverpool.com on MSN17h
Liverpool's Adidas agreement figures emerge as Reds set for huge financial windfall
Liverpool faces a crunch few months on and off the field, with Virgil van Dijk, Mohamed Salah and Trent Alexander-Arnold all ...
TEAMtalk on MSN19h
True worth of new Liverpool Adidas kit deal revealed as ‘Elite’ tier status boosts fans
Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...
Sporting News on MSN16h
Liverpool receives major boost in contract talks for Salah and Van Dijk
Liverpool receives major boost in securing long-term contracts for Salah and Van Dijk. With talks ongoing, the Reds are in a strong position to retain their top stars.
Adidas and Liverpool Reunite: Díaz's Renewal is Confirmed — Brand Strategy and Player Future Go Hand in Hand
Deep Integration from Equipment to Values The partnership between Adidas and Liverpool began in the 1970s, and this will mark their third comprehensive collaboration, effective from the 2025-26 season ...