Co-founder Katia Beauchamp once told the Huffington post, "I don’t think you can be prepared for this. I don’t think that’s in any way feasible. I think if you knew what was coming ...

“Sampling is critical to discovery,” said Katia Beauchamp, co-founder of Birchbox, New York, in the session “Global Retail Innovation: The Latest Concepts and Ideas Driving Change.” ...