Elon Musk's xAI has launched an AI companion named Ani, a sexualized anime character available even in Kids mode. Despite controversies surrounding the company, Musk promotes Ani on his X account, while users express concerns about its implications for youth and relationships.

On Wednesday, Elon Musk discussed a new male AI “companion” that his company xAI is developing, which will run on the company’s unhinged chatbot software Grok. And while it’s not yet clear when this new robot buddy will be released, it sounds an awful lot like Musk is trying to make a romanticized version of himself.