Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to ...

Discover how iOS 18.4 Beta 2 improves your iPhone with new tools for customization, performance, and augmented realit ...

GM's cutting-edge AR windshield projects real-time information onto the glass, improving visibility, enhancing safety, and ...

Syntec uses advanced manufacturing techniques to make projection optics that are very precise and small. These optics stay out of the field of view of users who need AR/VR/MR for extended hours in ...

Imagine slipping on a VR headset and finding yourself sitting in front of a gorgeous ice cream sundae. Using your motion ...

Modern augmented reality (AR) technologies are delivering air forces around the world advantages when it comes to training ...

Snap Inc. and Virginia Commonwealth University Qatar empower the next generation of AR talent at Web Summit Qatar 2025 ...

The US’s first holographic zoo has opened in Austin, Texas. Visitors to Zoocade will experience nearly 20 ‘animals’ grouped by their natural habitat, including lions, zebras, hippos, giraffes and ...