Let’s face it: If now-former Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot hadn’t been caught canoodling on camera at a Coldplay concert, it’s unlikely DeJoy would have wound up being named the new CEO, at the company he co-founded a decade ago.

Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised brand awareness for the tech firm.