Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

Just last week in these pages, one Chicagoland brokerage ignored mountains of research and instead cited a “study” by Midwest ...

But while Zillow did get its wish after NAR chose ... If a seller wants to use a delayed marketing strategy, they will be required to sign a disclosure stating that they’re aware of what they ...

A bill proposed in Illinois would force home sellers to put the home on a multiple listing service within one day of signing ...

If the listing is then listed by another agent, even at the same firm, and a different marketing strategy is used, it would be eligible to be shared on Redfin. While Zillow is viewing its policy ...

Zillow has long been known as a home search ... That’s the premise of the Seattle-based company’s new marketing campaign, its first from new creative AOR 72andSunny. This year, YouTube ...

uses a marketing strategy that includes listing properties on a "Coming Soon" page before listing them more widely on sites like Zillow. Zillow's new policy means that in order for a listing to ...