While most of us associate the Yamaha name with motorcycles, it actually first started with music. Torakusu Yamaha built his first reed organ in 1887, launching a company that became Japan's top ...

As China ages, Yamaha views the burgeoning retiree population as an opportunity. “There’s a high chance of an increase in sales of wind instruments like sax or guitars to seniors in their 40s, 50s and ...