Plenty of the best logos of all time contain hidden messages. From FedEx's famous 'negative space arrow' to the 'A - Z smile' of the Amazon wordmark, it's the double-take-worthy details that often ...

Many spot the logo's smiley arrow, signifying joy and hinting that whatever you wish for may just be found at the company. Not only does the smile imply customer satisfaction, it's designed to ...

Three years after completing its $2.1 billion acquisition of Fitbit, Google has taken another step towards integrating the fitness-tracking company into its hardware lineup with some updated branding.