Universal's 'Wicked: For Good' creates a unique marketing challenge
The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...
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‘Wicked’ Weaves Record $70M For Universal In First Week On PVOD After Near $700M In Worldwide Box Office
(L-R) Cynthia Erivo as Elphaba and Ariana Granda as Glinda in 'Wicked' Universal The highest-grossing Broadway musical movie of all time, Wicked minted a great first seven days on Premium VOD with ...
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Universal's 'Wicked: For Good' creates a unique marketing challenge
Universal is hoping the excitement around “Wicked” can hang around — for good. The movie studio faces a unique challenge: promote and release two build-on films just one year apart.
NBC 10 Philadelphia12d
Universal's ‘Wicked: For Good' creates a unique marketing challenge
Universal garnered 10 Academy Award nominations for "Wicked," a boon for marketing efforts for the second part of the duology, "Wicked: For Good." The film already has pent-up audience demand ...