when Mitt Romney ditched his 2008 full-name-with-eagle logo for a red, white, and blue letter R. By 2016, candidates like Rick Perry, Bobby Jindal, and Clinton used single-letter logos.

When Beto O’Rourke met with his designer to talk about what he wanted in a Senate campaign logo, he said he didn’t want anything ordinary. No red, white, and blue, and no flames or eagles.

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.