Every day consumers are confronted with countless logos but remain mostly ... the company believed, was to make the suites seem like a good option for younger business travelers who may not ...

As the saying goes, you don't get a second chance to make ... logos should exude authenticity. Customers crave what's real and genuine. A logo that looks like clip art demeans your business. A ...

Pepsi’s “weird” 2008 logo and “normal” 2023 logo [Images: PepsiCo] Of all brands, Pepsi seems among the least likely to go for normal. As the perennial challenger to industry leader Coca ...

They chose a hue of yellow that appeared hopeful but didn't make ... FedEx's logo is another one of Mathew's favorites. As shown by her work with the Hyatt Place logo, she likes images that ...