Best Western Hotels and Resorts, as it will be called, will debut a new, more contemporary master brand logo for the first time since 1993. It will also introduce GLō, a new boutique hotel brand ...

It’s the logo Southern Californians can’t escape: cartoon caricatures of three guys named Mark, Dan and Wayne and the words “Western Truck Exchange,” placed on thousands of truck mudflaps ...

KALAMAZOO, Mich. — Opinions flared over Western Michigan University’s decision on new logo with an updated color scheme at a cost of more than half a million dollars. Western has had a series ...

The Western Bulldogs are hailing the return of the full-bodied bulldog to the club's emblem after 25 years. President Peter Gordon couldn't be happier with the new logo, which has brought to an ...