The WNBA's revenue is derived from several key sources ... is set to expire in 2025, with projections suggesting the next deal could quadruple to $240 million per year due to the league's ...

Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

WNBA commissioner Cathy Engelbert ... women's will catch up." Deloitte's projections were based on three categories of revenue: game-day, media rights and commercial revenues, such as sponsorships ...

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...