Swanson's original frozen TV dinner consisted of a compartmentalized ... TV ads for Le Menu implored buyers to pair it with a ...

Whereas Maxson had called its frozen airline meals “Strato-Plates,” Swanson introduced America to its “TV dinner” (Thomas claims to have invented the name) at a time when the concept was ...

And when C.A. Swanson & Sons introduced the TV dinner in 1954, relieving mom of responsibility for the entire meal (except for the My-T-Fine tapioca pudding she favored for dessert), she must have ...