Kenneth Hall October 3, 2007 Comment Now! The marketing types over at Volkswagen want us to think ‘VW’ when we think of cars so they’ve launched a new campaign with the simple tagline “Das ...

According toReuters, it was announced at a recent meeting of 2,000 VW group managers that the 'Das Auto' slogan would be replaced with simply 'Volkswagen.' See All 3 Photos Although Volkswagen is ...

Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty. Launched in ...